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Achieving Product-Market Fit for Nature-Based Solutions

When it comes to nature-based solutions, who is our customer?

Nature-based goals and strategy

At Woop Woop, we turn ambition into action.

We work with organisations to set measurable, evidence-based goals and build clear strategies that deliver real environmental impact. Our team translates complex science into practical, actionable steps — giving clients the confidence to invest in nature, track progress, and demonstrate results.

Whether you’re restoring habitat, increasing biodiversity, setting bold impact targets, or planning landscape-scale change, Woop Woop helps you move from good intentions to outcomes you can measure.

Case Study- Phillip Island Nature Parks

Context & Background

As one of Australia’s favourite tourism attractions, it also had to stand tall on the global stage, aligning with frameworks like the UN Sustainable Development Goals, while staying local, deliverable, and measurable for the long haul.

Following a period of internal uncertainty, Phillip Island Nature Parks embarked on developing a new strategy and vision to help see the organisation through the growth and change that lay ahead.

Objectives & Goals

Initially Phillip Island Nature Parks engaged Woop Woop to help revitalise their 30 year conservation vision. However, throughout the consultation and review process it became clear that the organisation could not separate its conservation vision from its whole-of-organisation vision and strategy.

The Woop Woop team was able to adapt from the initial engagement into helping Nature Parks create a cascading 10 Year Strategic Plan, which included an expanded vision for the future of Phillip Island (Milawul).

Specifically, the objectives included:

● Refresh and strengthen the 30 year Vision.

● Align conservation goals with international frameworks and best practice.

● Ensure goals were evidence-based and spoke to long-term impact, underpinned by short-term actions.

● Engage deeply with staff, community, and partners through eight workshops.

● Clarify and refine conservation themes to guide priorities for decades to come.

How Woop Woop Had the Solution

Through a blend of creativity, collaboration, and evidence we got to work.

We then integrated the latest research and worked with all levels of the Nature Parks team to build a framework for a 30-year vision, with robust goals organised around five conservation themes.

“Woop Woop guided us toward a strategy that balances aspirational vision with clear, measurable goals. While our success against this plan will be measured over time, their contribution to shaping it was immediate and impactful.” CEO Catherine Basterfield.

Sharing Solutions

By co-designing priorities, staff and stakeholders owned took ownership of the process and outcomes. The workshops gave everyone a voice, creating alignment and momentum across the board.

Impact & Long-Term Benefits

Phillip Island Nature Parks now has:

● A 30-year vision that is bold, evidence-based, and actionable, aligned with five themes.

● Measurable goals underpinned with science and aligned with international commitments, while staying rooted in local action.

● 10 year Strategic Plan and 5 year Management plan.

● A clear framework for decision-making, resource allocation, and accountability.

Most importantly, Phillip Island Nature Parks now have the tools to turn good intentions into measurable impact, setting a course that will protect Phillip Island’s wildlife, including the famous Little Penguins, and surrounding landscapes for generations.

Testimonial

"Woop Woop helped us turn vision into action—engaging across the sector to shape a strategy with clear goals and real ambition." Catherine Basterfield, CEO Phillip Island Nature Parks.