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Who we work with

Biodiversity baselines

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What we don't do

Learning together

Start your nature journey

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Nature-based goals and strategy

At Woop Woop, we turn ambition into action.

We work with organisations to set measurable, evidence-based goals and build clear strategies that deliver real environmental impact. Our team translates complex science into practical, actionable steps — giving clients the confidence to invest in nature, track progress, and demonstrate results.

Whether you’re restoring habitat, increasing biodiversity, setting bold impact targets, or planning landscape-scale change, Woop Woop helps you move from good intentions to outcomes you can measure.

Case Study- Phillip Island Nature Parks

Context & Background

Phillip Island Nature Parks, home to Australia’s cutest conservation ambassadors (including the Little Penguins), wanted to refresh their 30 year Beyond the Horizon Conservation Vision. The challenge? Create a vision tough enough to hold its ground against climate change, habitat loss, and increasing visitor pressures, but inspiring enough to unite staff, the community, and partners and drive action.

As one of Australia’s favourite tourism attractions, it also had to stand tall on the global stage, aligning with frameworks like the UN Sustainable Development Goals, while staying local, deliverable, and measurable for the long haul.

Following a period of internal uncertainty, Phillip Island Nature Parks embarked on developing a new strategy and vision to help see the organisation through the growth and change that lay ahead.

Objectives & Goals

Initially Phillip Island Nature Parks engaged Woop Woop to help revitalise their 30 year conservation vision. However, throughout the consultation and review process it became clear that the organisation could not separate its conservation vision from its whole-of-organisation vision and strategy.

The Woop Woop team was able to adapt from the initial engagement into helping Nature Parks create a cascading 10 Year Strategic Plan, which included an expanded vision for the future of Phillip Island (Milawul).

Specifically, the objectives included:

● Refresh and strengthen the 30 year Vision.

● Align conservation goals with international frameworks and best practice.

● Ensure goals were evidence-based and spoke to long-term impact, underpinned by short-term actions.

● Engage deeply with staff, community, and partners through eight workshops.

● Clarify and refine conservation themes to guide priorities for decades to come.

How Woop Woop Had the Solution

Through a blend of creativity, collaboration, and evidence we got to work.

Woop Woop’s engagement first considered the operating environment and future trends for biodiversity, with changing marine, terrestrial, visitor and operating pressures, including the impacts of climate change. “Woop Woop’s knowledge of the environmental landscape, trends and opportunities was invaluable to this process,” said CEO Catherine Basterfield.

Over eight workshops, we brought staff, community groups, partner organisations, scientists, the Board, and executive teams into the room. Memorably, we designed ‘time travel’ workshops to help the organisation and stakeholders develop the future vision, and weave together values, local knowledge, and science.

We then integrated the latest research and worked with all levels of the Nature Parks team to build a framework for a 30-year vision, with robust goals organised around five conservation themes.

And to turn ambition into measurable action, we introduced results chains, clear roadmaps breaking big ideas into practical, evidence-based objectives across 30-, 10-, and 5-year horizons. That gave Philip Island a structure for allocating resources, measuring progress, and adapting as conditions change.

With Woop Woop’s guidance, the Nature Parks team was able to clarify the outcomes they were seeking and identify the on-ground initiatives that would have the most impact. Woop Woop’s work lay a strong foundation for the Nature Parks to complete its 10 year Strategic Plan and 5 year Management Plan for their Conservation operations.

“Woop Woop guided us toward a strategy that balances aspirational vision with clear, measurable goals. While our success against this plan will be measured over time, their contribution to shaping it was immediate and impactful.” CEO Catherine Basterfield.

Sharing Solutions

By co-designing priorities, staff and stakeholders owned took ownership of the process and outcomes. The workshops gave everyone a voice, creating alignment and momentum across the board.

As reported by the Nature Parks Leadership team, this process improved how they invest energy and resources to get the outcomes set out in their vision. Using a ‘theory of change’ model helped them to identify work that was “busy work”, but that was not having the impact that they desired. Their new 10 Year Strategy and 5 Year Management Plans now align with their 30 year Vision to create “an Island haven where nature and people thrive together”.

Monitoring the effectiveness of implementation and outcomes for people and nature is critical to continue building on success. Woop Woop also helped Nature Parks identify how they measure and report on success, and filled key knowledge gaps that will be critical in measuring Nature Parks’ impact over time.

Impact & Long-Term Benefits

Phillip Island Nature Parks now has:

● A 30-year vision that is bold, evidence-based, and actionable, aligned with five themes.

● Measurable goals underpinned with science and aligned with international commitments, while staying rooted in local action.

● 10 year Strategic Plan and 5 year Management plan.

● A clear framework for decision-making, resource allocation, and accountability.

Most importantly, Phillip Island Nature Parks now have the tools to turn good intentions into measurable impact, setting a course that will protect Phillip Island’s wildlife, including the famous Little Penguins, and surrounding landscapes for generations.

Testimonial

"Woop Woop helped us turn vision into action—engaging across the sector to shape a strategy with clear goals and real ambition." Catherine Basterfield, CEO Phillip Island Nature Parks.

Acknowledgement of Country

Woop Woop for Nature gratefully acknowledges the Boon Wurrung and Wurundjeri Peoples, who have carefully managed nature to thrive in the places where we work and live for thousands of years. We pay our respects to their Elders past, present and emerging, and to the Aboriginal and Torres Strait Islander Peoples who manage Country across Australia. We honour their deep and ongoing knowledge, connection and capability to manage Australia’s land and waters.

Aboriginal and Torres Strait Islander Peoples should be aware that this website may contain images or names of people who have since passed away.

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